Yes, e-newsletters are a great way to create an ongoing, "most favored company status" position for your business, right in recipients' inboxes. They can also be a testing ground and launch pad for creating new revenue opportunities, even new businesses.

That's the experience of Sherman Ventures' AustinXL daily business news, sent to about 6,000 Central Texas subscribers. Since launching AustinXL, founder and publisher Chris Sherman has leveraged the XL brand's success and introduced two additional publications, DFWXL (serving the Dallas-Fort Worth area) and HoustonXL. The newsletter also spawned two successful conferences and an e-mail marketing service. Read Article >> Posted by: DTB at 9:05 PM  |  Permalink