I received numerous questions regarding the recent case study on Rollerblade's e-mail marketing campaign. As always, I invite you to discuss columns in ClickZ's Reader Feedback section. But many readers requested more details about this particular campaign, so I asked Anthony Campisi, president of ANNODYNE iNTERACTIVE, which ran the campaign, for additional details.

Christian wrote: "We're in the planning stages of our first Flash e-mail campaign. I hope you can help with an execution question. Did Rollerblade imbed this Flash in the e-mail message, or was an HTML message created that linked to the Flash piece?" Read Article >> Posted by: DTB at 9:04 PM  |  Permalink