eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Thursday, October 23, 2003

Business Marketer Tests Sending Email Campaign with 800-Phone Number in Subject Line

This Case Study is fun and quick. Hear the story of a company president who was bored of his marketers sending out the same-old, same-old HTML email promos every two weeks. On a whim he decided to test a text-only note asking customers to pick up the phone and call him.

The results were both funny and positive. Includes samples.
Read Article >>
(Open access ends 10/31)

Posted by: DTB at 9:36 PM | Permalink

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