eROI Email Marketing News and Strategies

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Email Marketing News, Articles, and Strategies

Friday, October 17, 2003

Big Ship, Slow Turn

Psst.... did you know e-mail and search are direct marketing media? Yes, it's true. Apparently, it's not a secret anymore.

I spent the early part of this week immersed in all things direct at the Direct Marketing Association (DMA) annual conference in Orlando, Fla. What I found took me by surprise. The interactive folks with whom I spoke were a little shocked, too. It appears interactive techniques are finally getting some respect from the direct marketing establishment. Read Article >>

Posted by: DTB at 4:04 PM | Permalink

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