It was probably a good idea for the DMA's Association for Interactive
Marketing not to define spam in the email-marketing guidelines it issued
last week. The DoubleClick results show that defining spam can be highly
personal and hard to categorize.

A nine-point list of email best practices issued this week by a troika of
ad-industry trade groups also declined to define spam.

This latest set of guidelines comes from the American Association of
Advertising Agencies, the Association for National Advertising
and the DMA. Together, the three groups represent a major chunk of U.S.
advertisers and marketers.

The list is similar to AIM's more detailed compilation of recommendations on
everything from collecting names -- it prohibits using automated methods
such as harvesting or dictionary attacks but doesn't mention using opt-in --
to managing delivery and resolving disputes with ISPs or recipients.

Find the full text here Posted by: DTB at 8:45 PM  |  Permalink