Watch out for these common misconceptions that can torpedo your email effort ....

As primary contact person for the EmailResults.com Marketers' Market (http://market.emailresults.com), I come in contact with dozens of business people every month who are trying to use email as a marketing tool. In many cases, these marketers are preventing themselves from being successful by harboring unrealistic expectations.

Granted this is not necessarily their fault. For one thing, suppliers within the email marketing industry are sometimes guilty of hyperbole creating the impression that this marketing medium is magic. Here are some common misconceptions and some ways people set themselves up for disappointment in the realm of email: Read Article >> Posted by: DTB at 2:25 PM  |  Permalink