eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Wednesday, September 17, 2003

Strategy in Action: What Works in Your Newsletters

Learn how to improve your newsletter by seeing what other readers do with theirs. In coming weeks, I'll present a brief analysis of newsletters you submit, using the evaluation criteria I outlined last time. I promise to be kind as I share your newsletters with the world, and to provide concrete advice you and other readers can immediately integrate into future editions.

First up is a B2C newsletter from Ohio's Chapel Hill Mall. This newsletter receives 19.5 stars on rating of 20. Marti, the creative director, and her team at MC2 Mall Communications who produce the newsletter, have done a great job. Read Article >>

Posted by: DTB at 10:34 AM | Permalink

Comments: Post a Comment

07/01/2003 - 08/01/2003
08/01/2003 - 09/01/2003
09/01/2003 - 10/01/2003
10/01/2003 - 11/01/2003
11/01/2003 - 12/01/2003
12/01/2003 - 01/01/2004
01/01/2004 - 02/01/2004
02/01/2004 - 03/01/2004
03/01/2004 - 04/01/2004
04/01/2004 - 05/01/2004
05/01/2004 - 06/01/2004
06/01/2004 - 07/01/2004
07/01/2004 - 08/01/2004
08/01/2004 - 09/01/2004
09/01/2004 - 10/01/2004
10/01/2004 - 11/01/2004
11/01/2004 - 12/01/2004
12/01/2004 - 01/01/2005
01/01/2005 - 02/01/2005
02/01/2005 - 03/01/2005
03/01/2005 - 04/01/2005
04/01/2005 - 05/01/2005
05/01/2005 - 06/01/2005
06/01/2005 - 07/01/2005
08/01/2005 - 09/01/2005
11/01/2005 - 12/01/2005
03/01/2006 - 04/01/2006
08/01/2006 - 09/01/2006
09/01/2006 - 10/01/2006
11/01/2006 - 12/01/2006
12/01/2006 - 01/01/2007
01/01/2007 - 02/01/2007
02/01/2007 - 03/01/2007
03/01/2007 - 04/01/2007
04/01/2007 - 05/01/2007
06/01/2007 - 07/01/2007
07/01/2007 - 08/01/2007
08/01/2007 - 09/01/2007
09/01/2007 - 10/01/2007
10/01/2007 - 11/01/2007
11/01/2007 - 12/01/2007
12/01/2007 - 01/01/2008
02/01/2008 - 03/01/2008
03/01/2008 - 04/01/2008
10/01/2008 - 11/01/2008
11/01/2008 - 12/01/2008
02/01/2009 - 03/01/2009