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eROI Blog
Email Marketing News, Articles, and Strategies
Tuesday, September 09, 2003
Spam: The Silent ROI Killer - No Pun Intended
As focus on the spam problem continues to increase, many Nucleus Research clients have asked what strategy they should pursue to reduce the impact of spam on their employee productivity without overinvesting in technology.

To analyze the impact of spam on employee productivity, Nucleus analysts conducted in-depth interviews with 117 employees at 76 different U.S. companies to learn about their experience with spam. Nucleus analysts also conducted extensive interviews with 28 IT administrators responsible for managing e-mail and other corporate applications to understand the impact of spam on IT infrastructure and resources. Key findings included the following: Read Article >>
Posted by: DTB at 5:24 PM  |  Permalink


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