eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Tuesday, September 02, 2003

Spam Fighters Respond

My heart skittered with alarm last week when I saw our headline "Electronic Retailers Hurt by Spam Flood" [QuickLink 40655], and the avid online shopper in me snapped to attention. The latest nefarious side effect of the junk e-mail flood is that many legitimate marketing messages -- updates that people actually want -- are being filtered out and forever lost.
It's one thing to misplace work-related messages or accidentally block beloved family members, but to be denied a great online bargain? Add another circle to the hell that is spam. Read Article >>

Posted by: DTB at 10:46 AM | Permalink

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