[Friday, September 19, 2003]
Short Copy: Understanding Its Purpose Can Increase Sales

by Karon Thackston

I believe it was Mark Twain that once said, "If I would have had time, I would have written a shorter letter." His point being... it takes much more thought and time to write a short, concise piece than a long one. It's true, too!

Think about it. How hard is it to get your point across in a very limited amount of time or space? Ever tried to write copy for a postcard mailing? How about a 30-second radio commercial? How do you tell customers everything you want them to know in just a few words? Truth is... you don't.

Short copy has some special considerations. The first (and most important) is that it isn't meant to make the sale. Then why do you write it? *To spark interest!* Read Article >> Posted by: DTB at 4:56 PM  |  Permalink