Answer:
Starting an e-mail program is one of the easiest ways to increase sales, customer satisfaction and brand recognition. A program is a regularly scheduled, reoccurring e-mail campaign, such as an e-newsletter or a weekly sale announcement. Program marketing differs from campaign marketing because campaign marketing occurs sporadically, on any topic that happens to arise. E-mail programs are effective in building a brand and sales because they establish constant, expected communications with recipients.

Important areas to reseach are:

Understand what your audience wants to receive from you or your company? Can you take some time to engage your audience with a survey?

How often do they want to hear from you? Is your information time sensitive or can it be a monthly summary?

What is your call to action? In a pure campaign driven marketing email, you will only have one call to action with a specific landing page. With a newsletter you can have between 7-15 calls to action based upon the information you are sharing.

Will you be able to test your campaign to a smaller list and find what works before sending to the entire list? Testing is paramount as it allows you to tweak the creative and copy to better appeal to your targeted list.

Click on the emailROI.com home page if you would like some additional help with your campaign, or download our 5 part e-marketing guide here > Posted by: DTB at 9:54 AM  |  Permalink