eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Tuesday, September 16, 2003

Permission: Black, White... and Grey?

You sent many responses to my column on the definitions of confirmed and double opt-in. Many readers seem to view this as a black-and-white issue: E-mailers are either closed loop, double opt-in, or spammers.

In truth, every e-mailer is different. Each has a unique set of circumstances surrounding the way she acquires e-mail addresses. Read Article >>

Posted by: DTB at 4:22 PM | Permalink

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