After school drop-off on a recent morning, Karen was walking with one of her mom friends, Jennifer Praeger, in Brooklyn's Prospect Park. She was talking about our back-to-school series on e-mail to the educational market.

Jennifer chimed in with a case study of her own -- about how Metropolitan College of New York (MCNY), where she's the Web editor, uses a unique combination of subway/bus ads and e-mail to attract attention and create a dialog with prospective students.

While not a B2B story, this one was too good to pass up. We think there's a lot B2B marketers can learn about how to make print and subway ads truly interactive from this case study. So, here goes. Read Article >> Posted by: DTB at 1:33 PM  |  Permalink