Show me a marketer that hasn’t been screwed on an email campaign, and I’ll show you a marketer that has never rented an email list. Unfortunately marketers today are playing Russian roulette when they pay for renting opt-in email lists because they have no proof of the subscriber interest, method of collection, active email addresses, or the true list size. Would a new pricing model help?

With the introduction of permission-based email marketing the CPM (cost-per-thousand) became the standard choice of pricing. The model was adopted due to the use in direct mail and the similarities shared with its interactive email counterpart. Since then email marketing has incorporated the use of other models such as the CPC (cost-per-click), the CPA (cost-per-acquisition or action) and the CPS (cost-per-sale). These models are geared more towards the performance of the direct email campaign, and not the list used. Read Article >> Posted by: DTB at 5:21 PM  |  Permalink