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eROI Blog
Email Marketing News, Articles, and Strategies
Thursday, September 04, 2003
How eDiets Keeps 13 Million Email Opt-Ins Reading, Clicking & Buying from Daily Emails
[Open access until 9/10]

If you think email is dying, guess again. eDiets mails daily to most prospects on its lists and response rates have not dropped over the past year - despite everything. Our exclusive in-depth interview with eDiets' VP Marketing includes:
a. Gathering high-quality names
b. (Very) frequent newsletters prospects love
c. Promotions to convert email readers to buyers
d. Policing affiliates' campaigns
e. Samples of campaigns and newsletters that work
Read Article >>
Posted by: DTB at 4:53 PM  |  Permalink


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