Mailings that customers opt to receive are being blocked or going unread

A New York-based online jewelry retailer blasted an e-mail to customers with the subject line "Hot Summer Styles." Even though the intended recipients had asked to receive mailings from the company, some 300,000 of them never saw it.
The word hot apparently triggered filters that blocked the message from being delivered, said Pinny Gniwisch, a founder of Ice.com. "The filters are not smart," he lamented.

Many electronic retailers at last week's eTail 2003 conference here complained that they're suffering from an antispam backlash even though they said they have opt-in mail policies and don't spam anyone. Read Article >> Posted by: DTB at 10:49 AM  |  Permalink