Conventional wisdom holds the Internet is an ideal medium for selling small ticket items. I've covered many case studies that demonstrate this. But, as the theory goes, it isn't necessarily the best place to sell high-priced goods. E-mail marketing convinces consumers to make impulse buys. These tend to be books, software, flowers, etc.

Today's case study shows the conventional wisdom is all wet. The featured company successfully employed e-mail marketing to sell swimming pools. The company's online efforts, a mix of search engine advertising, an e-commerce Web site and e-mail marketing campaigns, were so successful the company is now dropping most of its print campaigns. Read Article >> Posted by: DTB at 5:00 PM  |  Permalink