What's the single most important asset in a successful e-mail advertising arsenal? For a moment, forget money, bandwidth and conversion percentages. Concentrate on selecting and linking powerful words together to change emotions and create strong reactions -- words that impel the recipient to respond and to buy.

Powerful words create emotions: humor, anger, sympathy, trust, and many others. Used wisely, they can actually make people to throw money at you. Notice I said "throw money at you," not "buy from you." That's a hint of things to come!
Read Article >> Posted by: DTB at 8:58 AM  |  Permalink