After speaking to most of the so called "industry professionals", I feel as if they are going to start the next sentence with "Can I tend to the rabbits George?" No Lenny...and you can't sell me on renting your super targeted, completely opt-in, ultimate response-generating list either. How is it that in such a short time the email industry has been flooded with idiots?

Recently the Association of National Advertisers informed us that advertisers, although increasing their spending to online channels, are not leveraging email marketing. According to the ANA U.S. businesses will continue to abstain from opt-in email until Spam is controlled. Read Article >> Posted by: DTB at 5:17 PM  |  Permalink