California Gov. Gray Davis today signed the state’s tough anti-spam bill, a measure outlawing commercial e-mail unless the advertiser has direct consent or a pre-existing business relationship with the recipient.
Importantly for direct marketers, SB 186 takes aim at advertisers whose wares are pitched in unsolicited e-mail, rather than just senders of unsolicited e-mail.

“Advertisers are well aware of the disruption, waste and cost of these e-mails and should be held as accountable as those sending the e-mails. Companies will no longer ignore consumers’ unsubscribe requests without severe penalty,” the bill’s author, Sen. Kevin Murray, D-Los Angeles, said in a statement. Read Article >> Posted by: DTB at 1:30 PM  |  Permalink