If you're like me, every morning you arrive at work and find yourself wading through dozens, even hundreds, of e-mail messages. You must determine which to read and which to delete. Until someone invents software that does this automatically, I have an inbox routine. Going through it the other day got me thinking about e-mail arrival time and its impact on how recipients responds to e-mail marketing.

I did a quick analysis on one day's worth of nonpersonal e-mail (senders were not people I know): spam, newsletters, legitimate opt-in offers, alerts, and so forth.
Here's what I found: Posted by: DTB at 4:33 PM  |  Permalink