Hoping to wipe out the spam epidemic, ISPs, anti-spammers, and e-mail marketers are scheduled to descend on Silicon Valley next week as part of the Email Deliverability Summit II.

Sponsored by the Institute for Spam and Internet Public Policy (ISIPP), spam-fighting software company Habeas and direct marketing agency Rapp Digital Innovyx, the idea behind the summit is to bring together two (usually opposing) sides of the spam debate.

Similar to the first summit held back in July, the groups hope to work out some common standards for how to deal with everyday issues, such as establishing a Web site with the proper contacts at an ISP in case an e-mail marketer has a campaign blocked. Read Article >> Posted by: DTB at 4:21 PM  |  Permalink