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eROI Blog
Email Marketing News, Articles, and Strategies
Thursday, September 11, 2003
Accelerate Course Registrations With E-Mail
Marketing corporate training sessions used to be a paper-intensive business with long promotion cycles -- which involved creating course catalogs, brochures, and direct mail. E-mail accelerates all that, as you'll see in this third column of our back-to-school series.

Today's case study takes a look at Productivity Point International, one of the largest IT training companies in North America. The company provides IT training in its own classrooms, at client sites, and through distance learning.
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Posted by: DTB at 4:34 PM  |  Permalink


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