eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Thursday, September 25, 2003

4 Tactics REI Uses to Drive Web Surfers to Brick-and-Mortar Retail Stores

Absolutely worth reading if you want more offline retail sales (especially with holiday shopping coming up.) Includes data and details on a new feature on REI's site that's increased brick-and-mortar shopping by 15-30%.

Plus, if you only measure search marketing effectiveness by direct sales from clicks, read on:
Read Article >>
[Open Access until 10/03]

Posted by: DTB at 3:55 PM | Permalink

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