We don't want to see one more media mention or discussion group
query about the so-called "death of email advertising." Because,
guess what?

According to 2,327 marketers in-the-field who reported their data
in last week's MarketingSherpa Email Metrics Survey, email is not
dead yet. Not even close to dying. (Not even coughing a
little.) In fact,

o Only 6% of marketers say their open rates for house lists
have "decreased significantly", while 15% say they've actually
"increased significantly".

o Just 5% of marketers say their click rates for links sent to
house lists have decreased, while 18% say clicks have increased.

o The majority of marketers who track rented list performance
say that they have seen "not a big change" in both opens and
clicks over the past 12 months.
Read Article >> Posted by: DTB at 3:43 PM  |  Permalink