If this column were your only source of e-mail marketing news, you might think all campaigns are executed flawlessly and everyone has results she wants to brag about. But we all know it isn't that easy. Glitches are a part of daily life.

This week's case study is about a company that incorporated a major disruption -- last week's power failure that affected a large area along the East Coast -- into its e-mail marketing plans, only to see its own power failure affect the campaign. How that campaign will ultimately turn out is yet to be seen. We at ClickZ have the rare opportunity to watch it progress. Today, I'll share with you the genesis and initial implementation of the campaign and hopefully get you thinking about some solutions. The next column will share what next steps the company took and the results.
Read Article >> Posted by: DTB at 5:38 PM  |  Permalink