eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Friday, August 15, 2003

Study Shows ISPs Block 17% of Opt-in Email

Seventeen percent of permission-based e-mail messages get incorrectly
blocked or filtered by the top 12 Internet Service Providers,
according to a study released Return Path. This represents a 2 percent
drop in delivery rates as compared to fourth quarter 2002, and a 5
percent drop as compared to third quarter 2002.
[Full Story]

Posted by: DTB at 8:41 AM | Permalink

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