My goal for this column has been to pass along strategic marketing information on how the core e-newsletter capabilities of content, list, performance logistics, and distribution help make e-newsletter programs a high-value tool for companies that want to better manage their communications and relationships with customers and prospects.

Starting today, I'm taking this one step further by showing these strategies in action. I'll discuss real newsletters and point out how the marketers used their newsletters to further their companies' strategic marketing goals.
Read Article >> Posted by: DTB at 5:38 PM  |  Permalink