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Friday, August 08, 2003

McDonald's Serves E-Newsletter to Moms - DMNews.com

McDonald's Corp. has revived a direct marketing initiative called McMoms with a new Web site and e-mail newsletter.

The one-page online newsletter to 10,000 mothers in six states is a regional pilot. Research by McDonald's agency DDB Chicago shows that 75 percent of mothers with children younger than 9 use the Internet as their main source of information.
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Posted by: DTB at 3:20 PM | Permalink

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