eROI Email Marketing News and Strategies

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Email Marketing News, Articles, and Strategies

Friday, August 22, 2003

The Long and Short of It

Readers often ask, "Should I use short or long copy in my e-mail messages?"

My response: In general, try to keep copy short. But copy should be as long as it needs to be to get your message across. Not a word less. Not a word more. Read Article >>

Posted by: DTB at 11:08 AM | Permalink

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