Although the advice in this article is meant for marketers writing email newsletters, we think anyone who has to write a press release should print it out and tape it to their wall. So please forward this to your PR dept when you're done with it: [Open access until 8/30]

The absolute hardest part of writing for your company email newsletter (or press releases) is doing the intro.

That's because most of us were taught in school to start with a broad generalization ("Business is picking up for everyone") and then to narrow it down over a paragraph or two until you get to your point ("hiring will increase 12% this quarter.)
Posted by: DTB at 4:28 PM  |  Permalink