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eROI Blog
Email Marketing News, Articles, and Strategies
Wednesday, August 27, 2003
DoubleClick Study: Opt-in Email is Great
Consumers aren't so exhausted by spam that they don't want to hear from - and respond to - emails from legitimate marketers.

That's the message behind a DoubleClick study that tracks trends in permission-based email marketing among the company's 300 or so clients. The study, released Monday, finds a better climate in several industry metrics in the second quarter compared to the same period a year ago.
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Posted by: DTB at 4:33 PM  |  Permalink


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