Marketers Say They Intend to Join Effort to Fight Spam

DMA's H. Robert WientzenThe New York Times reports that the Direct Marketing Association (DMA) is attempting to involve the FBI in an industry effort to fight spam. While aware of the potential irony of having direct marketing foxes guard the spam hen house, the Times reporters seem to have been unaware of the recent developments where a subcommittee of the Association for Interactive Marketing (AIM) had its anti-spam proposals squelched by the DMA. While saying that they think it can be productive to involve the private sector in investigations, the FBI has not committed to joining the proposed effort.

The DMA broke with its AIM subsidiary in its very definition of spam. DMA leader H. Robert Wientzen has defined spam as email containing fraudulent matter - direct marketing efforts that are already illegal under current law. He balked at defining spam as email sent without permission. Read Article >> Posted by: DTB at 11:13 AM  |  Permalink