For CPG companies looking for extended contact with consumers, e-mail offers a prime channel.

However, because of the flood of all e-mail -- including spam -- people are more reluctant both to sign-up for commercial e-mails and even to open the ones they receive.

Warning -- even 57.7% of US Internet users delete wanted e-mails such as newsletters, while 62.8% delete marketing or promotional messages, according to research from RoperASW for Bigfoot Interactive.
Posted by: DTB at 9:30 AM  |  Permalink