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eROI Blog
Email Marketing News, Articles, and Strategies
Monday, August 11, 2003
The Bandwagon to Fight Spam Hits a Bump
.:>>:.Go to New York Times Article.:>>:.

This spring, a consensus on spam seemed to be emerging among House and Senate leaders, Internet service providers and the direct marketing industry.

Then a monkey wrench landed in this otherwise smooth legislative process.

Suddenly, public support for a do-not-spam list began to build.

"The legitimate guys would follow a do-not-spam list, but that is less than one-third of the e-mail people are getting," said Jerry Cerasale, the Direct Marketing Association's senior vice president for government affairs. The worst spammers show no evidence they want to follow existing laws, he said, so there is no reason to think they would comply with the proposed registry.
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