eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Monday, August 11, 2003

Arrival Time and Response Rate Decline - ClickZ

If you're like me, every morning you arrive at work and find yourself wading through dozens, even hundreds, of e-mail messages. You must determine which to read and which to delete. Until someone invents software that does this automatically, I have an inbox routine. Going through it the other day got me thinking about e-mail arrival time and its impact on how recipients responds to e-mail marketing
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Posted by: DTB at 10:22 AM | Permalink

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