eROI Email Marketing News and Strategies

eROI Blog
Email Marketing News, Articles, and Strategies

Tuesday, July 29, 2003

Worried About Renting Email Lists? Ask Your Broker to Sign a 'Affidavit of Performance'

Increasingly we're hearing horror stories about honest marketers
who've tried renting lists they were assured were "guaranteed to
be opt-in" only to find themselves the victim of either a s*pam-
list in disguise, or a list so badly targeted or old that their
response rates are nil.

Read Story>

Posted by: DTB at 9:59 AM | Permalink

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