eROI Email Marketing News and Strategies

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Email Marketing News, Articles, and Strategies

Wednesday, July 30, 2003

Sending out the Welcome Wagon- First AutoResponder

When recipients subscribe to your list, your welcome message is the first communication they receive. Here are some quick tips about what your welcome message should include:
- Brief introduction and description of the newsletter
- Clear, easy unsubscribe instructions
- Expectations: Day and Time, if set and frequency email will be mailed
- Preferences: Instructions on how the subscriber can change their own preferences
- Links to previous newsletters or to an archived web page

Posted by: DTB at 5:03 PM | Permalink

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