eROI Email Marketing News and Strategies

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Email Marketing News, Articles, and Strategies

Tuesday, July 29, 2003

Report: Spam Hasn't Hurt E-Mail Marketing

E-mail marketers enjoyed higher open and click-through rates in the first quarter, according to DoubleClick (Quote, Company Info), despite the threat of the spam deluge drowning out their messages.

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Posted by: DTB at 10:03 AM | Permalink

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