What does a list cost? In the e-mail arena, way too much, list marketers and mailers are grousing.

And it's not because the base list price has changed all that much recently. It's because of transmission fees and add-ons that can jack up the total price of an e-mail file to twice that minimum. For a business-to-business list, which generally starts at around $300 base, all those add-ons can tally up to a grand total of $500 or more to send out 1,000 e-mail addresses.

Full Story> Posted by: DTB at 10:07 AM  |  Permalink