eROI Email Marketing News and Strategies

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Email Marketing News, Articles, and Strategies

Tuesday, July 29, 2003

E-Mail Open Rates Up in First Quarter 2003 from Fourth Quarter 2002: Study

E-mail marketers have seen increases in open and click-through rates for their messages, according to a new study.
Message open rates rose from 36.4% in fourth quarter 2002 to 39.2% in first quarter 2003, and click-through rates were up to 8.9% from 8% during the same period, according to the DoubleClick Q1 2003 Email Trend Report.

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Posted by: DTB at 10:06 AM | Permalink

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