eROI Email Marketing News and Strategies

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Email Marketing News, Articles, and Strategies

Tuesday, July 29, 2003

E-mail Draws Webinar Attendees

Personnel Decisions International, a human resources consulting firm, sought an innovative way to market a new Web-based product that measures change on the job. The firm decided a free Webinar was the ideal vehicle — and e-mail seemed the best channel to attract Webinar viewers.

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Posted by: DTB at 10:07 AM | Permalink

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