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eROI Blog
Email Marketing News, Articles, and Strategies
Tuesday, July 29, 2003
Are Your E-mail Metrics Good, Bad, or Ugly?
I admit it. I'm a fanatic for metrics. Statistics -- love them. Quantitative data -- can't live without it. Benchmarks -- be still my heart. Especially when you're talking about optimizing your e-mail marketing efforts, quantitative measures are the only game in town.

So how can you determine if your open/click-through/growth/other rate is good, bad, or ugly? Read on and I'll relate recent industry figures for common metrics; creative ways to determine the success or failure of your campaigns; and great sources for e-mail marketing statistics.

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Posted by: DTB at 10:09 AM  |  Permalink


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