I admit it. I'm a fanatic for metrics. Statistics -- love them. Quantitative data -- can't live without it. Benchmarks -- be still my heart. Especially when you're talking about optimizing your e-mail marketing efforts, quantitative measures are the only game in town.
So how can you determine if your open/click-through/growth/other rate is good, bad, or ugly? Read on and I'll relate recent industry figures for common metrics; creative ways to determine the success or failure of your campaigns; and great sources for e-mail marketing statistics.
Full Story> Posted by: DTB
at 10:09 AM |
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