Everytime I turn around, someone is coming up with novel ad placement ideas. Wired magazine had a GMC foldout on the OUTside of their magazine, Home Depot uses the lines in their parking log to place credit card adverts, and now.... ads on 404 pages?
See for yourself.Its a novel idea, and may be applicable for some, but we actually think your message can be delivered more effectively in your site, so we make
custom 404 that render to the site map page to get your traffic back on track.
http://www.kuvaton.com/kuvei/sivua_ei_loydy.jpg
Posted by: Andy
at 9:13 AM |
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So for reals, I spent quite a bit of time on
this site.
I wanted to forward it along to my team, but was really trying to figure out what value it has? First and foremost, it was one of the most tagged sites on del.icio.us a few days ago. But what is the purpose? Art? A scrapheap and random navigation of cool designs to showcase talent? From a marketing perspective, how do you leverage such a site? Is there an opportunity to slip your message in there somewhere to be "discovered?" Tell me what you think: andy 'at' eroi.com
Interesting Site Posted by: Andy
at 4:11 PM |
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Everybody wants to figure out how to drive traffic. Pay Per Click (PPC), email list rental, co-registration, banner ads, internal list, or something with viral nature (word of mouth).
Bristol-Myers Squibb just launched a
genius campaign to do such that.
Lets just say that we were going to donate a crazy amount of money to the National AIDS Fund. Rather than just giving away that money, why not turn it into page hits.
If a consumer goes to the micro-site lights a candle (required action), they will donate $1 to the
National Aids Fund (up to $100,000). By the time I came across the campaign, there were already 650,000 hits. Without taking away from their noble support of the fund, they have a cost per impression down to $.15 ea...
Finally, take the time to consider the irresistible send to friends and family functionality, making this a very difficult campaign to pass up.
Check it out Posted by: Andy
at 10:36 AM |
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