A Mirapoint and Radicati Group study showed that about a third of email users have clicked on links coming in spam messages. About ten percent of users have actually bought something as a result of getting a piece of spam, according to a BBC report on the study. The project, sponsored by both a computer security firm, found that spam can lead to security issues, as it can often lead to sites that push spyware software, viruses and trojans onto visiting computers. And the motivation behind spamming lives on, as the business model behind it seems to continue to work.

One in Ten Buy from Spam Posted by: DTB at 2:43 PM  |  Permalink

Jim Nail, principal analyst at Forrester Research, looked to stir things up at Bigfoot Interactive's Profile E-Mail Summit yesterday.

He told the estimated 200 attendees, mostly clients of e-mail marketing firm Bigfoot, that it was time to change the rules of e-mail marketing as consumer resistance further constricted the growth of online databases.

"As it's practiced, e-mail marketing is reaching a plateau," Nail said.

Citing Forrester Research, he said 78 percent of online customers subscribe to at least one marketing e-mail, unchanged from 2003. The same data showed 86 percent of non-subscribers -- people who have never subscribed to an e-mail marketing program -- say they are unlikely to subscribe. And 45 percent of subscribers are uninterested in subscribing to more e-mail.

So, can marketers do something differently to add value to their e-mail? Also, can they move from mass marketing e-mails to targeted relevance?

Nail: Current E-Mail Practices Hitting Plateau Posted by: DTB at 8:03 AM  |  Permalink