tag:blogger.com,1999:blog-56251682011-07-28T08:11:43.222-07:00We at <a href="http://www.eroi.com">eROI</a> believe in sharing knowledge as we find it on email marketing and how to excell. This email marketing news is updated a few times a week. We hope you find value in the email marketing articles and resource sites below. Special thanks to the many email marketing portals for providing this valuable email news.DTBnoreply@blogger.comBlogger5861100tag:blogger.com,1999:blog-5625168.post-252132842512356952009-02-23T16:26:00.001-08:002009-03-04T14:58:30.938-08:00

This morning I came across the recently launched Comcast campaign. Have you seen it? It's the one with lots of colors, crazy animations, bad music, and indie kids. At the end of the commercial, they display the address for their microsite, comcasttown.com. Here I can participate in the Comcast community by making my own "room", watching commercials, and even downloading sheet music to the

Robyn Bhttp://www.blogger.com/profile/11845093514411856985noreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-19678452311676718802009-02-04T16:05:00.000-08:002009-02-09T16:28:09.866-08:00

As a college student I've been using Twitter for the past 2 months now and love it. At first, it was a struggle to understand what Twitter is and why I would want to use it. In the beginning, I just couldn't understand why I should micro-blog and why I should care about everyone's tweets. It got me thinking, what do my peers think about Twitter?Over the past two months I've been casually

Robyn Bhttp://www.blogger.com/profile/11845093514411856985noreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-28452394597045222452009-02-03T13:38:00.000-08:002009-02-04T13:33:12.540-08:00

Congratulations! Someone clicked on your ad, now where are you taking them?Hopefully, you'll take them to your kick ass landing page where they will remain engaged and you can squeeze valuable information from them such as name and email. In reality, you're probably just sending them to your homepage where they will be overwhelmed and misdirected.Get with it, you need to create and implement an

Robyn Bhttp://www.blogger.com/profile/11845093514411856985noreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-58472349142419942362009-02-03T11:02:00.001-08:002009-02-03T11:04:35.180-08:00

Over the past 4 weeks, I have been interning at eROI with the marketing department. Naturally, I’ve developed an obsession and passion for all things interactive. While my experiences have been fun and beneficial I have not noticed a change in my day to day life . . . until this past weekend. I was busy working on writing up a quick email to promote an event for my American Marketing

Robyn Bhttp://www.blogger.com/profile/11845093514411856985noreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-28474545928942908352008-11-25T11:17:00.000-08:002008-11-25T12:23:31.978-08:00

I'm getting close to graduating so I've been thinking about my portfolio lately. Wanting to be a copywriter, a solid portfolio is critical to landing a good job, especially in this economy. As a copywriter (hopefully), my emphasis is on text, not images; however, having quality images in my portfolio would be more professional and probably help my chances of getting a job. Anyways, I've been

Jeff Kempfnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-20885352440716981862008-11-19T11:42:00.000-08:002008-11-19T11:43:17.318-08:00

Scams are everywhere, and they’ll probably increase with the employment rates. Yesterday I got a phone scam telling me I had to do something about the factory warranty on my car. I don’t remember exactly what they wanted me to do because I was very skeptical and didn’t give the automated system my full attention. A few months ago I got a new car, so the scam might have been relevant (depending

Jeff Kempfnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-9043958672962844312008-11-17T09:42:00.000-08:002008-11-17T09:44:01.375-08:00

Everyone’s a critic when it comes to blogging. This is probably because just about everyone blogs to some degree. I have three blogs in my blogger account (2 eROI blogs, and my personal one), which is a jump from the zero I had about 3 – 4 months ago. Anyways, as blogging increases in popularity, more issues seem to emerge about the validity and future of blogging. Originally, I thought of

Jeff Kempfnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-4924518984956935262008-11-12T09:47:00.001-08:002008-11-12T09:48:48.247-08:00

Yesterday I attended a branding symposium at the University of Oregon Turnbull Center in the White Stag building (the one with the giant Made in Oregon sign on it). The event consisted of a few advertising students, faculty, professionals, and the guests of honors, Scott Bedbury and Stuart Redsun. See their bios below. These two branding geniuses discussed tons of issues about branding,

Jeff Kempfnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-81953306677435471612008-11-06T09:08:00.000-08:002008-11-06T09:23:07.221-08:00

One of our employees, Mitchell, wrote a post about why some copywriters don't like to write for the web. His answer, fear. The web continues to evolve, and we scurry to keep up with it. As a result, we haven't set as many rules in stone when it comes to writing for the web. Some copywriters also believe they might not get the recognition for their work when they post it online. Read this

Jeff Kempfnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-29715530368201227562008-10-31T10:08:00.000-07:002008-10-31T12:03:47.804-07:00

For those of you that enjoyed this blog in the past, check out some of our other blogs.Our email strategy blog hasn't been updated for quite awhile, but we're changing that. Look for some great insight to come out of this one.http://emailstrategy.blogspot.com/If you've read this blog before, chances are you've stumbled upon Dylan's mighty email blog. Keep up to date with Dylan and his views on

Jeff Kempfnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-13191450154627346812008-03-27T15:58:00.000-07:002008-03-27T15:59:11.048-07:00

Andynoreply@blogger.com1tag:blogger.com,1999:blog-5625168.post-279610688415689722008-02-19T08:25:00.000-08:002008-12-11T09:18:22.278-08:00

So I recommended to a buddy, that he download the new eROI mobile RSS reader (go to eroi.mwap.at on your handheld), which is pre-populated with many of the key email, advertising, and "idea" feeds.He was having trouble getting it to work, and I realized he did not have a smart phone.

Andynoreply@blogger.com2tag:blogger.com,1999:blog-5625168.post-42483674429337430112008-02-14T13:44:00.000-08:002008-02-14T13:48:44.703-08:00

I was browsing around the General Mills site today, just to check out their promotions, contests, community, design, etc.One thing I always like to do, is take a look at the custom 404 page, to see how folks handle that. I realize this is a fringe topic, but I found it unique that General Mills has a delayed re-direct on that page, pushing me back to the home page after 10 seconds or so.Check it

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-18441378152617874652007-12-19T11:06:00.001-08:002007-12-19T11:13:39.881-08:00

Great article in Wired magazine this month... maybe last month re: the age of microcelebrities.In short, the brand of you. All of us have our following, whether a dozen or a thousand.I am addressing the 19 of you subscribed to this blog, my 8 followers on twitter, my friends on Facebook/linkedin/+, or even those browsing my industry specific pagecast including (my blogs, and del.icio.us feed).

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-29392028109876542862007-11-29T09:57:00.001-08:002007-11-29T10:08:15.128-08:00

Thinking about trends, when did the 80's go out of style for the second time? I think I missed it, because I still love the 80s for the first time.With that said, when will the 90's show back up? It must be an end of the decade thing. Regardless, I have no idea what I am going to wear in 2011. Maybe flannel. Is it Whitesnake? No, Richard Simmons? Those moves.... It must be cool

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-89436579985187760122007-11-19T21:41:00.000-08:002008-12-11T09:18:22.365-08:00

I cant stop reading this blog about hamburgers......

Andynoreply@blogger.com1tag:blogger.com,1999:blog-5625168.post-16770873019054520942007-11-14T09:46:00.000-08:002007-11-14T10:04:28.891-08:00

I have been toying with a "soft conversion" concept lately, and took the opportunity to present and refine my concept during my presentation at Innotech Oklahoma.In short, you have hard conversion:Online SalePhone CallContact usFill out a form, in exchange for white paper, newsletter, etc.There are many more that I will not list, but the point: All of that is track able, data exchanges both

Andynoreply@blogger.com1tag:blogger.com,1999:blog-5625168.post-12329145565581715972007-11-14T09:42:00.000-08:002007-11-14T09:45:42.713-08:00

I attended a workshop at Innotech Oklahoma recently, and came away with some great sites. I have not had a chance to explore these in detail, but the concepts are solid.Luminocity: Brain training Competitus- Monitor your competition Conduit- Create a custom, branded toolbar that you can share with others Mocospace- Location aware community Mycybertwin- Personality profile wizard

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-34957208699115364222007-11-09T16:16:00.000-08:002007-11-09T16:17:04.990-08:00

FOUND!! Back on the caffeine.

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-85121962295025516422007-10-30T08:44:00.001-07:002007-10-30T08:45:44.874-07:00

I am missing the coffee mug that was at my desk before I went on vacation last week.It is white, and had a Dotties logo on it as shown.If anybody runs into this in the next couple of days, can you give me a shout.Andy

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1292762631607272492007-10-08T14:43:00.000-07:002007-10-08T15:09:43.594-07:00

So I was reading a post on Tara Hunt's blog today about "un-dissing competition," and came across a term that I was not familiar: WhuffieRead the Wiki description of Whuffie to learn about it, as I run the risk of describing it as "Karma in Ones and Zeros."Why did it catch my attention? We are moving into an era of online ID. Sellers on eBay and Amazon have had seller ratings, but browsers

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-64712537006247937372007-09-25T11:50:00.001-07:002007-09-25T13:50:37.826-07:00

I sat in on Robert Scoble's presentation during the Internet Strategy Forum about a month ago here in Portland. It was interesting to hear his battle with Facebook, and the amount of time it took for him to ultimately setup a profile, even though all of his buddies were recommending it. Its a result of what I call "Social Saturation," (having accounts with facebook, linkedin, flickr, blogger,

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-8931696956612876282007-09-17T11:34:00.001-07:002008-12-11T09:18:22.615-08:00

I'm a little torn on this one, but beyond losing a bit of brand integrity, why the heck not.For one, it is cheap, but beyond that:1. Try to re-engage (divert) that subscriber2. Charge for the pageviewsNo doubt, the creative could sure be improved on this one.Question: If someone does try to unsubscribe, you then distract them during the process, and email them on schedule, have you really

Andynoreply@blogger.com1tag:blogger.com,1999:blog-5625168.post-78261289929291987702007-09-07T11:56:00.000-07:002007-09-07T12:17:50.335-07:00

I typically do not blog about eROI projects, but a recent launch might just look like a normal site to some, but the cool things going on in the back-end should be understood by many.To begin, it is a daily email blast for topics related to mind, body, and health. BeThree simply wanted a site that they could use as a landing page for each of the daily editions. eROI took it one step

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-43619121933791147162007-08-28T08:14:00.000-07:002007-08-28T08:15:24.515-07:00

The Caps - "Make A Wish" from J. Hall (gift shop records) and Vimeo.

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-83959656413682681132007-08-09T14:13:00.000-07:002008-12-11T09:18:22.872-08:00

So I admit. I do not have cable, much less HBO. There, I said it, its on the table.BUT, I was having lunch at a friends, browsing through the OnDemand Section, and the HBO Voyeur series caught my attention, specifically because the shows were only 5 min. each. Granted the series is about 6 weeks old, but it is news to me.I was instantly engaged, as it is a collection of clips, looking into a

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-51516408787850375532007-08-03T10:26:00.000-07:002007-08-03T10:32:14.682-07:00

In the email space, we always try to encourage our clients to send relevant content. The tools exist to send personalized messages based on data including demographic, behavior, or activity. From a consumer standpoint, it is extremely frustrating when we KNOW that marketers have the tools and data to send relevant messages, and are too lazy to take the time. If I purchased a Printer Model 432,

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-83332537020622235522007-07-31T16:58:00.000-07:002007-07-31T17:00:53.135-07:00

I signed up for a site with two fields: name and email.The name field was pre-populated with the word "optional."Low and behold, I got this email trigger:"Hello Optional: You are receiving this message because you have requested to be added to our newsletter."Brilliant.

Andynoreply@blogger.com1tag:blogger.com,1999:blog-5625168.post-61724730237962238942007-07-31T12:12:00.001-07:002007-07-31T12:18:08.572-07:00

I like to keep an eye on Starbucks email. All in all, they do a great job. I was pretty excited to see a new campaign that they launched today, where you can invite your buddies to meet you at Starbucks, or even at local events in your area.What was really disappointing, was the email generated from this campaign:Subject Line: **** SPAM **** andy has invited you to meet!TO:

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-61937669600324413792007-06-14T14:12:00.000-07:002007-06-14T16:31:39.543-07:00

I know this post is copy heavy, but there are some branding nuggets to take away if you stick with it.So I sat in on a presentation by Sonya Hagan (The West Coast Marketing Manager for Jet Blue) at the Portland Chapter of the AMA yesterday. She had some very inspiring branding insights, and I thought I would share some of my thoughts. To begin, I personally see the airline industry as a whole,

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-8140588990382250642007-06-07T09:54:00.000-07:002007-06-07T10:11:33.288-07:00

So they launched their new player, and it is pretty slick.Rollover options for other relevant videos that you can watch is great for the browser, but lowers the chance that someone will watch 100% of your video, and might open the window a bit for other players to capture some market share.I also like the toolkit once the video is over, helping you to linkout or embed the video into your own

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-52580404918108465522007-06-05T09:56:00.000-07:002008-12-11T09:18:23.428-08:00

It took me a while to figure out that I had already "displayed images" on this email I recd. in my Gmail Account from United Airlines. This further stresses the need for rendering tools (especially for lists this large), and testing campaigns. Check out our rendering study on this exact topic.Here is what it looked like with images blocked, and subsequently unblocked. Not much difference. I

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-6210986743674336372007-06-05T08:32:00.001-07:002008-12-11T09:18:23.638-08:00

There is a hinge of excitement when these daily result emails come through the pipe. Rewind: There is a great campaign running right now called Spot the Bull. It seems to be based off of a type of raffle we would have back in SouthWest Oklahoma called Cow Patty Bingo. Rather than sit around and wait for the bull to take a dump, they have rigged up a GPS and take a daily snapshot at a

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1176246777241875152007-04-10T15:45:00.000-07:002007-04-10T16:12:57.256-07:00

Although we ALWAYS recommend double-opt in for email subscribers, this is the first "double opt-out" request I have received.... Can you imagine the concept behind this: Lets just send our subscribers 1 more email after they opt-out, just to confirm.Furthermore, I won't mention the best practice err of sending from an system email that cannot process replies, ESPECIALLY to your disgruntled

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1175644012036062392007-04-03T16:42:00.000-07:002007-04-03T16:47:55.813-07:00

So I received an interesting request from a client today. They wanted me to produce a "blank" email template. I thought it was a unique enough design to share with you, as you can see below.I am proud to be on the eROI team, that can churn out such quality work.

Andynoreply@blogger.com1tag:blogger.com,1999:blog-5625168.post-1175481316883389962007-04-01T19:30:00.000-07:002007-04-01T19:35:16.896-07:00

Forget about March Madness and lost productivity. The real problem that we have is the new, annual, 24 hour holiday for the Internet. It can be used to upgrade your servers, make changes to your homepage, etc. Its called April Fools day, and if you believe anything you read, it will come back to haunt you, so what is the point. Take my word for it, but wait to do that until tomorrow.

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1175291752910017422007-03-30T15:45:00.000-07:002007-03-30T15:56:59.690-07:00

A call out to all Spammers. Do you think that basic rules of marketing do not apply to you? Well take note today, and start segmenting your lists. First step, is to think about language. If you could increase open rates by a meager .01% by targeting your messages in the right language, it could make a big impact on your bottom line. Once we get past that step, we can think towards what your

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1175201912443870212007-03-29T14:33:00.000-07:002007-03-30T20:26:06.716-07:00

I was over at Wieden+Kennedy this afternoon watching Son Volt at the lunchbox concert series that our friends put on over at Disjecta This post is not about that series (which is pretty cool by the way), but about "convergence."So I was standing by the elevator (not because of laziness, but because I didn't know where the stairs were), and a poster about convergence caught my eye. Apparently

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1175121648296784352007-03-28T16:35:00.000-07:002007-03-28T16:41:47.576-07:00

MTV recently coined their audience as living a 30 hour day. In an on demand world, people simultaneously surf the net, chat, watch TV, listen to music, talk on cell, check email, download movies, etc. All in all, offering 30 hours of media consumption in little snippets of time. Resident eROIdian AJ Mounsey has a solution to bump that up to 40 hours day! If he achieves this, his relative

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1174948815703226952007-03-26T16:30:00.000-07:002007-03-26T16:41:30.546-07:00

So I have no idea when Google updated its personalized home page, but there some new features that caught my attention. It was one of the first RSS readers I ever used, until switching to pageflakes. So yea, they now have tabs and all that you would expect, BUT the coolest of all is the "theme" that will change depending on the time of day relative to your location. Oh so simple. Oh so

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1174753907843788932007-03-24T10:22:00.000-07:002007-03-24T10:36:46.290-07:00

So I was relatively excited. ESPN was streaming live NCAA basketball through their site, UNTIL March 15th... when the tourney started. As a guy without cable, I was all in when I found out CBS was broadcasting games through their site. I did not mind one bit that I had to fill out a long form (for lead capture standards), and I even ponied up some of my legit information, eager to see how they

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1174420666331775522007-03-20T13:51:00.000-07:002007-03-20T13:57:46.346-07:00

So I attended a great panel this AM on Social Networking. The panel consisted of Classmates.com, Intel, My Spaces (Microsoft), and a social networking consultant.Bullets I took away: 1. Social Networking is a Live Being2. You want to make it easy for people to "go" vs the traditional stickiness3. Combine Social networks and create a multi-destination with multi-channel communication (people

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1172597507137184512007-02-27T09:12:00.000-08:002007-02-27T09:31:47.153-08:00

So I read Barron's Financial Weekly, hoping to get a leg up on the investment community. This weekend, there was a great article about aging consumers, that I felt marketing professionals could benefit. Here is a re-cap:There are 78 million baby boomers, and they are collectively richer than any group in history. The 50+ crowd controls 50% of US discretionary income, and have 65% of America's

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1172253872705695732007-02-23T09:42:00.000-08:002007-02-23T11:48:27.293-08:00

I really really really try not to get on my soapbox, but regardless of how annoying image spam that originates from the far reaches of the world, there is nothing worse than getting spam from legitimate companies, people, and organizations. Yesterday morning, I recd. an email from the National Development Institute, promoting the Nonprofit Marketing & Public Relations Conference at the EDVENTURE

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1171491994267915982007-02-14T13:46:00.000-08:002007-02-14T14:26:34.310-08:00

I sat in on a web analytics presentation last week, and took away a few things that I wanted to share.To begin, you might read my post on segmentation a few weeks ago. Along with behavioral, demographic, profile/preferences, psychoanalytic, and customer life cycle, I am adding a new segmentation form into the mix: Attitudinal Segmentation. The concept is simple, you factor in someones "

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1171484549079146662007-02-14T11:37:00.000-08:002007-02-14T12:22:29.393-08:00

The only reason I am familiar with UNKL Brand, is because I always go to the Kid Robot Store when I visit NY. There is nothing like having a Snorkin' Labbit on my desk to spark conversation. Back to my point.Here is a cleverly produced video by the UNKL crew, engaging the consumer, building brand awareness, and even with a clear call to action (however subtle). Its 10 min., but worth it, as

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1171479992605135762007-02-14T10:55:00.000-08:002007-02-14T11:06:32.640-08:00

My son sent me an email this morning.I can't figure out how he did it, but am wondering if I should try to limit his web access.

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1170996117938089822007-02-08T20:31:00.000-08:002007-02-08T20:45:25.050-08:00

So the calls are trickling in regarding the Outlook 07 rendering issues.As of today, we are seeing a 3% adoption rate (of those already using Outlook). Outlook makes up 56% of B2B email clients, so total you should have around 1.5-2% on your lists. Styles will not work, but they also do not render in Gmail, so nothing surprising there. The big issue is that Outlook 07 won't support background

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1170821223312458862007-02-06T20:04:00.000-08:002007-02-06T20:07:58.383-08:00

this video will give you a really good idea about 2.,3.,and N.0.

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1169700927995832782007-01-24T19:49:00.000-08:002007-02-01T15:40:29.193-08:00

If you have read any of the eROI quarterly email statistics, you will see a consistent trend of smaller email list size, resulting in higher open and click rates. This doesn't mean that you have to reduce the size of your mailings. What it does imply, is that you should try to break your lists into more targeted groups, and use dynamic data rules or placeholders to deliver content that is

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1168469185767293112007-01-10T14:35:00.000-08:002007-01-10T14:46:25.846-08:00

In short, CES buzz this year is all about video to mobile. Seriously though, when they are selling phones with 40 inch monitors, can the iPhone even compete? Only time will tell my friend.

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1168468113565941012007-01-10T14:21:00.000-08:002007-01-10T14:29:17.003-08:00

Turns out that Microsoft has replaced the rendering engine in Outlook to Microsoft Word. Here is a more in-depth article from the Tech Times.Luckily, there is an outlook validation tool that you can use to test your CSS and HTML.

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1168316231454265572007-01-08T20:07:00.000-08:002007-01-08T20:21:58.386-08:00

This is one of the more novel social sourcing business models I have seen in a while. I can search on my own, or I can have a consultant making 8.3 cents per min. help me. I think I will go ahead and "search with guide." Give it a shot.

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1167849487797729142007-01-03T10:26:00.000-08:002007-01-03T10:48:45.576-08:00

10. Social networking will get more and more niche. Social Networking has blanketed the news for the past 18 months because it works. YouTube and MySpace have built loyal communities through entertaining user-generated content and great tools for communicating with other like-minded people. However, Social Networking is going NICHE.9. Viral campaign websites will have a purpose. Over the past

Andynoreply@blogger.com1tag:blogger.com,1999:blog-5625168.post-1167763403141373102007-01-02T10:37:00.000-08:002007-01-02T10:52:56.060-08:00

A colleague sent me an email today, pronouncing her new years resolution of running 25 miles per month. I dropped into the Nike Microsite that is tracking her progress, and was very impressed with the design and stickiness of the campaign.What really caught my attention, was the product integration with iTunes. This is a true partnership.

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1166203060004288552006-12-15T09:13:00.000-08:002006-12-20T08:17:57.853-08:00

Everytime I turn around, someone is coming up with novel ad placement ideas. Wired magazine had a GMC foldout on the OUTside of their magazine, Home Depot uses the lines in their parking log to place credit card adverts, and now.... ads on 404 pages? See for yourself.Its a novel idea, and may be applicable for some, but we actually think your message can be delivered more effectively in your

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1165625051518919982006-12-08T16:11:00.000-08:002006-12-08T16:54:45.160-08:00

So for reals, I spent quite a bit of time on this site.I wanted to forward it along to my team, but was really trying to figure out what value it has? First and foremost, it was one of the most tagged sites on del.icio.us a few days ago. But what is the purpose? Art? A scrapheap and random navigation of cool designs to showcase talent? From a marketing perspective, how do you leverage such a

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1165258273913242362006-12-04T10:36:00.000-08:002006-12-04T17:05:05.226-08:00

Everybody wants to figure out how to drive traffic. Pay Per Click (PPC), email list rental, co-registration, banner ads, internal list, or something with viral nature (word of mouth).Bristol-Myers Squibb just launched a genius campaign to do such that. Lets just say that we were going to donate a crazy amount of money to the National AIDS Fund. Rather than just giving away that money, why not

Andynoreply@blogger.com1tag:blogger.com,1999:blog-5625168.post-1164952592338517012006-11-30T21:41:00.000-08:002006-11-30T22:10:08.350-08:00

Consumer generated content is all the buzz, and rightfully so. Word of mouth is very powerful medium to spread "A" (not necessarily "your") marketing message, build community around a brand, and even attach a personality to an organization.As marketers, we all see the value and try to embrace the power of the people in our marketing efforts, but every single time the topic comes up, someone

Andynoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1162479708133212192006-11-02T07:00:00.000-08:002006-11-02T10:29:17.810-08:00

I got an email from a friend (okay, it was from a co-worker of mine), and it struck me as the best "Send to a Friend" email creative I've seen. Well, full disclosure is that we (eROI) did the email and web creative, but sometimes it's nice to celebrate a great partnership with a client that produced a really cool website and email campaign. As you can see from the above creative, the email is

DTBnoreply@blogger.com1tag:blogger.com,1999:blog-5625168.post-1162416226954629362006-11-01T13:22:00.000-08:002006-11-01T13:23:46.970-08:00

Well what do you know. We were honored this AM to find that we are one of the email marketing blogs up for the ClickZ awards 2006. Please give us your love with a VOTE. (Not fair that 2 out of the 3 blogs are ours!!)Finalists were selected from reader nominations for the ClickZ Marketing Excellence Awards 2006 that met eligibility requirements. Voting is open now through the close of business, 5

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1157948292277500492006-09-10T21:17:00.000-07:002006-09-10T21:18:12.296-07:00

We are always asking people what they think about certain issues facing the internet and web marketing. We started last month asking people about their email inbox preferences. Seemed that we hit a nerve as so many marketing sites and bloggers picked up on it and carried the message around the global block. This month we are curious about another issue, time management and needs. Not from a

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1157675867506677362006-09-07T17:37:00.000-07:002006-09-07T17:37:47.523-07:00

I get this email every day and love it. One of my favorite recent articles is of creative reviews of 14 awesome websites.To see the full article, go to iMedia's "In Focus: 7 Experts Review 14 Killer Websites" >>

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1157066227404858522006-08-31T16:16:00.000-07:002006-08-31T16:17:07.420-07:00

It must have been the euphoria of feeling the tropical sun and breezes on a family vacation (Christmas 2004) in Belize. A charismatic guide and president of TIDE Belize (an environmental conservation group), Wil Mahea steered our boat through the coastal mangroves in a remote section of Belize and talked of the progress his group was making in restoring fish, bird, Howler monkey, and even

DTBnoreply@blogger.com1tag:blogger.com,1999:blog-5625168.post-1143174915634882342006-03-23T20:31:00.000-08:002006-03-23T20:35:15.646-08:00

It has been a little while since we have posted on this blog. It is not for a lack of content or things to talk about, but for the simple fact that we have been using 3 new blogs that are more relevant and targeted as vehicles for dialogue. We invite you to start visiting these blogs at: The Email Wars - DeliverablityEmail Days - What is in our inboxesReturn on Subscriber - Measuring good

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1132383245355665642005-11-18T22:53:00.000-08:002005-11-18T22:54:05.366-08:00

Out team at eROI (okay our CEO) really wanted to get into the holiday spirit and something went terribly wrong. Somehow, he ended up in short shorts looking like John McEnroe in the 70’s without the hair. This video is troubling but strangely amusing - check it out if you get a chance and let him know how you feel about it. It may become a living site with future Office Olympic Events (image

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1131689859876292292005-11-10T22:17:00.000-08:002005-11-10T22:17:59.466-08:00

Just an FYI, we released our new study this AM. Look for it on MarketingVox today, eMarketer Friday and others in the days coming. Read the overview below, and get the whole PDF at our site. Get the PDFIn Q3 of 2005 we notice that the middle of the week is the low point, as far as read and click statistics go. Noticeable high points in the week occur on Sunday and Friday for both stats. So from

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1125179788014275772005-08-27T14:54:00.000-07:002005-08-27T14:56:28.020-07:00

eROI has launched a new blog that takes a look a the spam we get each day. Posting new emails that stand out for good, bad or just plain bad or whacky. Take a look

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1118706947391158832005-06-13T16:55:00.000-07:002005-06-13T16:55:47.393-07:00

With a Tagline like "Fighting the Battle for Deliverability", it is a must read. This new blog will focus on the ISP relations, SpamCops and industry studies that are working for and against legitimate email marketers.Take a look at www.theemailwars.com

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1118294387039544522005-06-08T22:19:00.000-07:002005-06-08T22:19:47.086-07:00

Moms determine the majority of household spending. A study conducted by Lucid Marketing and EmailLabs identified mothers' e-mail habits, as well as tactics to reach that target audience. Click to view full-size chartResearchers say 63 percent of the mothers surveyed receive one to five newsletters or promotional e-mails from online retailers. While 33.1 percent of respondents place a relatively

DTBnoreply@blogger.com1tag:blogger.com,1999:blog-5625168.post-1117047288687048852005-05-25T11:54:00.000-07:002005-05-25T11:54:48.736-07:00

Orders per email delivered were 0.35 percent in the fourth quarter of 2004, an all-time high and much higher than the previous records - 0.30 percent - achieved during the first and second quarters of 2003, writes Internet Retailer, reporting on DoubleClick figures released yesterday. Click-to-purchase conversions also soared, to 4.8 percent from 4.2 percent in 2003's fourth quarter. That's close

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1115825939870614852005-05-11T08:38:00.000-07:002005-05-11T08:38:59.876-07:00

America Online is launching yet another free product - an ad-supported email service tied to its AOL Instant Messenger (AIM), according to an AP story. Users will be able to send and receive mail with "aim.com" addresses using their AIM screen names. Users need the latest version of AIM software, available as a beta download today, but eventually they'll be able to use the service from any Web

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1115180688386045222005-05-03T21:24:00.000-07:002005-05-03T21:25:46.153-07:00

Some 67% of respondents found spam annoying, compared to 77% last year, according to Pew Internet & American Life Project survey. Faced with a growing amount of spam, E-mail users have resigned themselves to the torrent of unsolicited commercial messages. A new report from the non-profit Pew Internet & American Life Project finds that even as spam volume continues to increase, E-mail users mind

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1114716702532219472005-04-28T12:31:00.000-07:002005-04-28T12:31:42.533-07:00

Email messages mistaken for spam by filtering software -- known as 'false positives' in the anti-spam business -- have caused four in 10 workers to miss a deadline, according to a survey released this week at a London security conference. Spam filtering makes workers miss deadlines

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1114466851378497452005-04-25T15:07:00.000-07:002005-04-25T15:07:31.376-07:00

Why e-retailers are expanding their e-mail marketing On the surface, e-mail marketing has a lot of strikes against it. There`s the controversy over spam and the new regulations against it. There`s the widely held belief that legitimate e-mail promotions are lost in a blizzard of illegitimate e-blasting and are therefore less effective than they once were. And a new Internet Retailer survey of

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1114450298857498992005-04-25T10:31:00.000-07:002005-04-25T10:31:38.856-07:00

If you're lucky enough to have a robust house list that grows significantly each month, good for you. If you're looking to build a list from scratch or would like better list growth, here are a few tips gleaned from recent client work. Start by developing an acquisition marketing plan, basically, a blueprint for how you'll find, approach, and sell your target audience on giving you their e-mail

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1114148984147217532005-04-21T22:49:00.000-07:002005-04-21T22:49:44.146-07:00

As with so many aspects of e-mail marketing, there's much confusion over the meaning of 'opt-in.' Different camps use the same terms to mean different things. Today, an overview of the nomenclature, and who uses which terms and why. The Nomenclature of Opt-In

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1114148912053943352005-04-21T22:48:00.000-07:002005-04-21T22:48:32.053-07:00

Over the past two weeks, we received an influx of insightful, intriguing questions for OgilvyOne's e-mail marketing director, Jeanniey Mullen. The questions proved Mullen's theory business-to-business (B2B) marketing is a whole different ballgame. Today, she takes a swing at answering some of the toughest queries. What key elements relating to design, mailing frequency, list size, and so forth

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1114148821096793662005-04-21T22:47:00.000-07:002005-04-21T22:47:01.096-07:00

Greater relevancy equally more campaign success, says Bigfoot Interactive’s Della Penna. Toward that end, four trends are emerging in how retailers approach their e-mail strategy today. E-mail campaigns reaching for greater relevancy with more personalization

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1114148759945523782005-04-21T22:45:00.000-07:002005-04-21T22:45:59.946-07:00

Pier 1 Imports has boosted the open rate on its consent-based customer e-mail by about one quarter, from 20% to about 26% on average since it replaced its existing e-mail solution with DoubleClick�s DARTmail last year. Click-throughs as percentage of opened messages have climbed from 30% to 35% and higher, for a total of an additional 50,000-plus click-throughs per mailing, according to

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1114148695028258712005-04-21T22:44:00.000-07:002005-04-21T22:44:55.026-07:00

Yesterday's e-mail tactics, strategies make way for today's CAN-SPAM, overflowing inboxes and higher customer expectations have dealt a death blow to a number of e-mail practices that once worked. The companies that can boast the most effective e-mail programs today have been successful because they've completely overhauled their way of thinking, says Bill Nussey, CEO of e-mail services provider

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1114148619126068992005-04-21T22:43:00.000-07:002005-04-21T22:43:39.126-07:00

Using an e-mail marketing application that combines web site analytics and personalization techniques, Macys.com increased revenue from e-mail marketing during the 2004 holiday shopping season by 50% over 2003, president Kent Anderson says. Macy’s implemented an e-mail management application from Yesmail last year that lets it build e-mail marketing campaigns with multiple versions of e-mail

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1114148559789327012005-04-21T22:42:00.000-07:002005-04-21T22:42:39.790-07:00

Online photography represents the only version of e-commerce offered by Wal-Mart Canada Corp., but an e-mail campaign is helping the retailer broaden sales of the products and services offered through WalmartPhotoCentre.ca. “We offer things that we think won’t sell, like photo blankets for $139, but e-mails on them get a great response rate,” says Joe Parkinson, director of marketing for

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1113541136783631222005-04-14T21:58:00.000-07:002005-04-14T21:58:56.783-07:00

Commercial emailers are finding the vast brunt of their messages actually getting through, according to Internet Retailer, with retail and catalog emails seeing deliverability rates hovering around record levels in the last quarter of 2004. The figures, provided by Bigfoot Interactive, show Q4's deliverability at 94 percent, down just a tad from Q3's 94.6 percent. Response rates climbed to 4.8

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1113022267210194742005-04-08T21:51:00.000-07:002005-04-08T21:51:07.210-07:00

As ISPs and hosted e-mail vendors try to protect their users from spam, they also block and filter legitimate commercial e-mail messages. A pair of recent studies, one from Lyris and the other from Return Path, measured deliverability rates for legitimate e-mail among different ISP and hosted e-mail providers. According to Q1 2005 Lyris EmailAdvisor data, the average rate of legitimate

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1112508832615243792005-04-02T22:13:00.000-08:002005-04-02T22:18:41.003-08:00

'Best' day shifted Email firm ExactTarget released a study on the effectiveness of email campaigns relative to the days of the week emails are sent. Several earlier studies suggested that Monday and Tuesday have been the most effective days of the week. But the new study suggests that the best day for opening emails aren't necessarily the best days for conversions.Now just who could have such an

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1112508704116997082005-04-02T22:11:00.000-08:002005-04-02T22:11:44.116-08:00

Google's Gmail free email service, formerly the bane of email marketer's production efforts, will now support rich HTML emails, according to a brief report at the end of a DM News article. Since Gmail's launch a year ago, email marketers and newsletter producers have been frustrated by the fact that Gmail-addressed recipients could not view content correctly, and sometimes couldn't view content

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1112508516997537282005-04-02T22:08:00.000-08:002005-04-02T22:08:36.996-08:00

CAN-SPAM calls for e-mail opt-out mechanisms to be 'clear and conspicuous.' Last time, I wrote about the customer service and CAN-SPAM implications for unsubscribe wording in e-mail but only briefly touched on the actual opt-out process. Today, I'll discuss opt-out processes by sharing my top subscription system gripes -- the most annoying unsubscribe issues I've encountered. Clear and

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1112508446527950782005-04-02T22:07:00.000-08:002005-04-02T22:07:26.526-08:00

Whenever I speak on e-mail marketing, there's always at least one question about frequency. People want to know how often they should mail to their house lists. Simple enough. Often, there's another issue they're trying to solve: control of the house list. You know what I'm talking about: everyone in the organization wants to use the e-mail list to get her own message out, without considering

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1112507676427420772005-04-02T21:54:00.000-08:002005-04-02T21:54:36.426-08:00

A common e-mail marketing misconception is e-mail is filtered because it contains words such as 'free' in the subject line or body. By itself, that won't get your e-mail filtered. Though certain content combinations may get a message filtered, ISPs may be trapping your legitimate e-mail for infractions you rarely pay attention to. How HTML Code Affects E-Mail Deliverability

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1111704200457568942005-03-24T14:43:00.000-08:002005-03-24T14:43:20.456-08:00

A Mirapoint and Radicati Group study showed that about a third of email users have clicked on links coming in spam messages. About ten percent of users have actually bought something as a result of getting a piece of spam, according to a BBC report on the study. The project, sponsored by both a computer security firm, found that spam can lead to security issues, as it can often lead to sites that

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1110384245367087002005-03-09T08:03:00.000-08:002005-03-09T08:04:05.370-08:00

Jim Nail, principal analyst at Forrester Research, looked to stir things up at Bigfoot Interactive's Profile E-Mail Summit yesterday.He told the estimated 200 attendees, mostly clients of e-mail marketing firm Bigfoot, that it was time to change the rules of e-mail marketing as consumer resistance further constricted the growth of online databases."As it's practiced, e-mail marketing is reaching

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1108619556972352032005-02-16T21:52:00.000-08:002005-02-16T21:52:36.973-08:00

Last week I did an experiment. I tried to opt-in to receive e-mails from 246 different brands in the apparel and accessories market sector. All of the brands were large brands listed in the Brandweek Directory. Here are the results: Out of the 246 brands attempted, I was able to sign up for unique e-mails from 71 brands. Some of this was due to that fact that multiple brands listed in Brandweek

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1108618162985266772005-02-16T21:29:00.000-08:002005-02-16T21:29:22.986-08:00

DM News reports that more and more direct mail list managers are dabbling with online lead generation, particularly in email marketing. List brokers and others in the industry have been wary of the new medium, as its has been somewhat cannibalistic for direct revenues, and the campaigns have typically generated effective CPMs far lower than those to which mail list managers have been accustomed.

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1108618114123500692005-02-16T21:28:00.000-08:002005-02-16T21:28:34.123-08:00

54% of e-mail marketers don't know if their message is being delivered Although e-mail marketers say their biggest challenge is getting their messages delivered into consumers' inboxes, more than half, or 54%, say they don't use e-mail delivery auditing tools to proactively improve results, JupiterResearch says in a recent report. The report, "Delivery Auditing Tools: Tactics to Improve E-mail

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1108617681512838992005-02-16T21:21:00.000-08:002005-02-16T21:21:21.513-08:00

Like many of you, I did much of my holiday shopping online this season. Though traditional retailers' sales saw modest gains offline, many reported healthy online gains. A Shop.org/BizRate.com 2004 study on consumers' online holiday mood found 91 percent of merchants saw online growth this holiday season. Seventeen percent experienced sales more than twice as high as a year ago. There are many

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1108617618496892322005-02-16T21:20:00.000-08:002005-02-16T21:20:18.496-08:00

If you have one or more retail stores and you don't use e-mail to increase store traffic, you may be missing a huge opportunity. According to the USC Annenberg's 'Surveying the Digital Future: Year Four,' 75 percent of Internet purchasers say they shop online, then buy in retail stores. Think about that. Three of every four consumers go online, search for products or services, then visit a

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1108617538195872732005-02-16T21:18:00.001-08:002005-02-16T21:18:58.196-08:00

Part one of this series looks at the new technologies that help with e-mail deliverability, SPF (define) in particular. Another emerging technology is Sender ID. As with SPF, Rick Buck, director of e-media and privacy/ISP relations at e-Dialog, helped me understand Sender ID and how it differs from SPF. Here's the scoop, in plain English. An E-Mail Marketer's Guide to Deliverability, Part 2:

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1108617495625315922005-02-16T21:18:00.000-08:002005-02-16T21:18:15.626-08:00

I admit it. Not too long ago, I understood the concept behind SPF (define), Sender ID, and DomainKeys, as well as the importance of them. But the subtleties of each eluded me. That was before Rick Buck, director of e-media and privacy/ISP relations at e-Dialog, was kind enough to translate the tech-speak surrounding these terms into plain English even a marketer could understand. SPF, Sender ID

DTBnoreply@blogger.com0tag:blogger.com,1999:blog-5625168.post-1108617441390874522005-02-16T21:17:00.000-08:002005-02-16T21:17:21.390-08:00

Ensuring permission-based e-mail is delivered to recipients' inboxes requires an equal amount of effort on marketing and technical fronts. Last month's column looked at ways marketers can bolster delivery. This month, we focus more on the technology behind e-mail sending and ways to ensure your e-mail delivery doesn't resemble a spam attack. Following, 10 tactics to help increase the likelihood

DTBnoreply@blogger.com0